M INC. focuses on a holistic approach to sport governance

A common consensus on the scope of sport governance and the nature of good governance in sport is yet to be established across sports and countries. This task is particularly complicated in the world of sport, inasmuch as the nature and magnitude of governance challenges vary greatly among tens of thousands of sport organizations of very different sizes and with very different resources.

A one-size-fits-all approach cannot be value adding to all sport organizations. Consequently, M INC. helps sport leaders identify and address the most critical governance challenges to their organizations in for them value-adding ways. In doing so, M INC. focuses on a holistic approach to sport governance, as defined along the lines of two dimensions – a horizontal one and a vertical one:

Horizontal scope of sport governance

  • Internal governance : Standards for the political and operational integrity of a sport organization, i.e. rights and responsibilities of relevant internal and external stakeholders, including specific means of tackling key governance challenges such as conflicts of interest, independent board members, stakeholder engagement, democratic elections, transparency and accountability.
  • Athletic governance : Standards for a leveled playing field for athletes in the sport(s) that a sport organization oversees and/or is strongly associated with, including specific means of tackling key governance challenges such as doping, match-fixing and betting as well as equal access to doing sport and equal access to talent spotting and talent development.
  • Event governance : Standards for sport event integrity in the context of the events that a sport organization is in charge of and/or strongly associated with, including specific means of tackling key governance challenges such as selection of hosts, host rights and responsibilities, fair ticket pricing and distribution, selection of sponsors and granting of media broadcasting rights. In the case of big sport events, such standards also include specific means of tackling key governance challenges such as the contribution of a sport organization in positively addressing critical societal challenges, directly associated with the building of event infrastructure, and indirectly associated with the event as being hosted by a particular country, i.e. in areas such as human rights, labor standards, the environment and anti-corruption.
  • ‘Sport in society’ governance : Integrity standards for projects or separate entities that a sport organization is in charge of and/or strongly associated with, which aim at utilizing the unique power of sport in contributing to positively addressing critical societal challenges, including specific means of tackling key governance challenges for project entities in areas similar to the ones referred to for internal governance as well as policies and procedures for the allocation of sport development funding.

Vertical scope of sport governance

  • Preventive governance : Standards for adequate rules and procedures of a sport organization, which are known and understood by the ones they apply to, i.e. specific rules and procedures in statutes, bylaws, policies and codes of conduct, including specific means of tackling key governance challenges such as induction and regular training of board members, staff and volunteers and communication to other relevant internal and external stakeholders.
  • Detective governance : Standards for monitoring the adherence to the rules and procedures of a sport organization, i.e. the actual identification and investigation of potential breaches of rules and procedures, proactively as well as reactively, including specific means of tackling key governance challenges such as privacy rights, rights and responsibilities of persons under investigation as well as the execution of internal controls such as confidential channels for whistleblowing and internal and external audits.
  • Sanction governance : Standards for deciding on and executing the sanctioning of proven breaches of a sport organization’s rules and procedures, for primary judicial bodies as well as judicial bodies of appeal, including specific means of tackling key governance challenges such as privacy rights, rights and responsibilities of persons to be sanctioned and independent decision making of judicial bodies.